Snapchat Conversions API Integration

Send the calls your Snapchat ads drive into Snapchat.

A click on a Snapchat ad carries a click ID to your landing page. When that click ID, or the caller's email or phone number, reaches the call as a token, TrackDrive sends the call to Snapchat as a conversion event, so your campaigns optimize toward the clicks that turn into calls.

• Connect your Snapchat account once: one Snapchat login covers every pixel in your Snapchat organization, and each offer mapping can send to its own pixel.
• Click IDs captured for you: installing the integration adds a token matcher that reads the ScCid URL parameter into the sc_click_id token.
• Match by click ID, email or phone: each event carries whichever of these the call has: the click ID, and the caller's email and phone number hashed before they are sent.
• Map each offer to a Snapchat event: send the event when the call starts, when it ends, when the buyer converts, or when the traffic source converts.
• Choose the event that fits: Snapchat has no Lead event, so SIGN_UP is the usual choice for a lead call, and PURCHASE suits a call that earns revenue.
• Optional revenue: turn on revenue for a mapping to send the call's revenue in USD.
• Test Mode: send events to Snapchat's validation endpoint while you check your setup, without counting them toward reporting.