Call Management

Call Tracking

Measure call conversions from online and offline marketing campaigns. Track traffic sources, URL keywords, and custom tokens.

How It Works
Tracking Number
Assign a local or toll-free number to a campaign
Caller Dials
Call attributed to its traffic source and tokens
Logged
Duration, status, revenue, recording, and disposition
Reported
Summary reports and CSV exports by any dimension

Tie every call back to the campaign that drove it. Choose from thousands of local and toll-free numbers — including 888, 877, 855, 844, and 866 — in virtually every area code.

Call Logs

Every call lands in the log with its source, offer, buyer, timings, geography, custom tokens, revenue, payout, and margin — plus the recording, AI transcription, and disposition.

The whole story in one grid. Filter, tab, and batch-act on every call — with custom column layouts per team.

Call logs grid with filters, dispositions, recordings, and per-call economics

Every call, fully attributed. Timings, source, offer, and cost — with the recording, AI summary, and transcript on the same page.

Call detail view with attribution, timing breakdown, interactive recording player, AI summary, and transcription

Find calls by what was said. Full-text search reaches into every transcript — a competitor, a price, a complaint.

Searching every call transcript for a phrase with highlighted matches

Call Analytics

Live dashboards track calls, conversions, revenue, payout, cost, and profit — and summary reports group any of it by buyer, traffic source, offer, status, and dozens of other dimensions. Choose from hundreds of fields, save layouts as tabs, and export one-time or recurring CSV reports with scheduled email delivery. Ping/post traffic gets its own live dashboard.

Know your numbers by any dimension. Calls, conversions, revenue, RPC, and timings — grouped however you slice it.

Summary report grouped by buyer with conversions, revenue, RPC, and timing columns

Exports on your schedule. A guided wizard for one-time or recurring exports, with column selection and email delivery.

Export wizard for one-time or recurring call exports with column selection and email notification

Transcription Analytics

With AI Transcriptions enabled, sentiment, topics, talk-time ratio, and cost roll up live — every figure drills down to the transcripts behind it.

Hear the trend, not just the calls. Positive-sentiment trends by offer, agent, and call center.

Positive-sentiment trends by offer, agent, and call center

Audio Quality Monitoring

Bad audio quietly kills conversions. Every leg is scored from its RTP media stats — MOS, quality, packet loss, and jitter — and rolled up into a live, company-wide dashboard.

Watch call quality like revenue. Average MOS, quality, packet loss, jitter, dead air, and a geographic breakdown.

TrackDrive Audio Quality dashboard showing average MOS, quality, packet loss, jitter, dead air, and a geographic breakdown

Pinpoint the problem. Break every metric down by direction and leg role, with the lowest-quality states surfaced.

TrackDrive Audio Quality breakdowns by direction and leg role, with the lowest-quality states

Dynamic IVR & Smart Routing

Between the dial and the log sits the call flow: Dynamic IVRs built from call routers — nodes that greet, collect keypresses or spoken answers, filter on any token, and route to the right buyer, no code required.

  • Token-based filtering — each node matches on caller data, geography, or custom tokens, so the flow adapts per call.
  • Webhooks per node — fire a custom webhook before or after any node.
  • Resilient by default — short-connect calls auto-try the next buyer, and no-buyer / no-match / no-answer cases fall back to customizable handlers like voicemail or a hold queue.

Recordings & Retention

Record inbound and outbound calls per offer, with access-controlled playback and automatic retention rules that scrub recordings past their window — by offer or globally.

Ready to get started?

See how the Voice Marketing Cloud can improve your marketing and the customer experience — or reach out and a specialist will get back to you.